The importance of your About Us page on your website
The About Us page on your website is one of the most important pages and is often overlooked or has the wrong information contained on it. Many people put the what/where/how/why/when details on this page instead of the home page where it is needed to make a quick impression.
About Us pages are used differently, depending on the requirements of a site. For a blog, the About page should be about the purpose of the blog, or the details of the blog owner, why the blog exists, how long it’s been online and what the blog is about.
For an ecommerce website, the About Us page can help meet credibility requirements. Most About Us pages are very boring to read, and people often ignore them, and companies know this and often ignore this page. If you want to stand out from the others, find a unique way to talk about your company or self. Introduce your staff, share your mission statement, talk about community events and what organizations you belong to.
The About Us page is a great place to toot your own horn. List accomplishments and awards as this helps build trust and credibility. When you network, send people to your website so that they can learn more about you. They even might buy your product/service while there.
An About page that is presented with honesty and true facts can bring you closer to getting those new customers. In today’s age, people research companies more by reading their website. Why not utilize your website to reach it’s full potential.
About the Author
Chip Curle is the owner of Charles Curle Design, an Atlanta web design company that develops and manages web sites and drives companies to the top of internet search engines through search engine optimization. His work has earned Chip 14 ADDY (American Advertising Federation) awards including 8 Gold, 4 Silver, and 2 Best of Show.
